What made this hard to notice is that a cover can be individually "good" and collectively confusing. One looked clean and minimal. Another was loud because I was trying to improve clicks. Another used a completely different color facebook growth temperature because I got bored. One looked like a quote card, another like a tutorial thumbnail, social media promotion another like a journal page. Each choice made sense in the moment. Together they made the page feel like several separate accounts borrowing the same username. Safe growth gets harder when the first visual read keeps changing its mind.
